Apple, Samsung Customers Have Highest Brand Loyalty Among Smartphone Users: Report - pickettofeautioull
In its latest smartphone brand loyalty study, electronics buy-back site, BankMyCell, has claimed that Apple and Samsung point of view out as the ii manufacturers with the highest brand retention among US residents. Accordant to the report, Apple had 74.6 percent iPhone deal-in brand loyalty, while Samsung's trade-in trueness was exclusively a tad lower, at 63.9 percent. While 12.8 percent of iPhone users switched over to Samsung, as much as 17 percent of Samsung users picked upwardly an iPhone, the reputation aforesaid.
The data further indicated that piece Google only if had a 51 percentage trade-in loyalty, meet 10.1 pct of Pel users were trading in their devices for iPhones, meaning most of them stayed on with Android, as potential. The study, based along 64,273 uncomparable users between Jan 15 and July 15 this year, also looked at LG, Motorola and HTC, entirely of whose brand loyalty fell at a lower place 41 percentage at trade-in. "Exclusively 10.8 percentage of HTC respondents stayed flag-waving, with 32.1 percent aim to Samsung, 17.1 percentage to Apple", aforementioned the account.
Another interesting thing to have come out of the study is that Android users seem to be more flag-waving to their platform than iOS users. Spell 25.6 percent iPhone owners moved to Android devices, an resistless majority of Android users chose to remain with the platform. According to the report, between 82-90 percent of all Android users surveyed upgraded to another Android device, whether from the same brand or otherwise.
US is the only major market where iPhones outsell Humanoid devices, which is why it is interesting to see to it thus many many Android users seemingly sticking with the platform as an alternative of jumping send to what is arguably the more popular platform in the land.
Source: https://beebom.com/apple-samsung-highest-brand-loyalty/
Posted by: pickettofeautioull.blogspot.com
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